“In the same way the French Canadians in the electric age have an image of themselves as profoundly participating in the life of Canada and they are offered legally and politically participation only by the most fragmentary and partial forms, like nose counting, voting. They want a role, they want to be part of the significant developing life of Canada and they have nothing offered to them that permits liaison. So they’ve just drop out, that’s all. It’s an involuntary gesture.” — The Medium is the Massage

“In the same way the French Canadians in the electric age have an image of themselves as profoundly participating in the life of Canada and they are offered legally and politically participation only by the most fragmentary and partial forms, like nose counting, voting. They want a role, they want to be part of the significant developing life of Canada and they have nothing offered to them that permits liaison. So they’ve just drop out, that’s all. It’s an involuntary gesture.”

— Marshall McLuhan