“Reminders—(relics of the past)—in a world of the PRINTED word-efforts to introduce an AUDITORY dimension onto the visual organization of the PAGE: all effect information, RHYTHM, inflection, pauses. Until recent years, these EFFECTS were quite elaborate—they allowed for all sorts of CHANGES of type faces. The NEWSPAPER layout provides more variety of AUDITORY effects from typography than the ordinary book page does.”

— Marshall McLuhan