Quotes from the magazine

This is the Quotes From The Magazine category.

Quotes from the fourth edition of multimedia magazine Aspen (1967) designed by Quentin Fiore and edited by and devoted to sixties media visionary Marshall McLuhan. Voluminous documentation of “Aspen Magazine – The McLuhan Issue” its contents is available via ubu.com/aspen.

“Take it easy, but take it.”

— John Cage, “Diary: How to Improve the World (You Will Only Make Matters Worse)”

“SHE WAS INDIGNANT WHEN I SUGGESTED THE USE OF AN APHRODISIAC. WHY? NATURALLY SHE CONSIDERS TV A WASTE OF TIME.”

— John Cage, “Diary: How to Improve the World (You Will Only Make Matters Worse)”

“Ad people imagine that if you can remember their ads they’ve made a hit. But that’s not so.”

— Marshall McLuhan

“WHAT’LL HAPPEN WHEN INTELLIGENCE IS RECOGNIZED AS A GLOBAL RESOURCE?”

— Buckminster Fuller, quoted in “Diary: How to Improve the World (You Will Only Make Matters Worse)” by John Cage

Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

— Marshall McLuhan, see also “The Gutenberg Galaxy: The Making of Typographic Man”, p. 42

“McLuhan was able to say ‘The medium is the message’ because he started from no concern with content.”

— John Cage, “Diary: How to Improve the World (You Will Only Make Matters Worse)”

“AS MCLUHAN SAYS, EVERYTHING HAPPENS AT ONCE.”

— John Cage, “Diary: How to Improve the World (You Will Only Make Matters Worse)”

“AS LONG AS ONE HUMAN BEING IS HUNGRY, THE ENTIRE HUMAN RACE IS HUNGRY.”

— Buckminster Fuller, quoted in “Diary: How to Improve the World (You Will Only Make Matters Worse)” by John Cage

“…Advertising is all good news.”

— Marshall McLuhan

“We shape our tools and thereafter our tools shape us…”

— John Culkin, “A Schoolman’s Guide to Marshall McLuhan” (The Saturday Review)