“But, you see, advertisers have been puzzled for a long time in their surveys to discover that people don’t really read ads until they own the thing. If you own that icebox or that car, then you notice the ads very much because this is how you get your satisfaction. The ad world then becomes an enormous area of information service, part of the service industries, enabling you to substitute the effect for the thing, just like Picasso.”

— Marshall McLuhan