“Even as we pour and lavish our nineteenth-century technology on the East, we are doing to ourselves the exact opposite. We are Orientalizing ourselves by going inward. And it’s very easy to see them going westward, but very difficult to see ourselves going inward because it is so environmental with us that it becomes almost imperceptible. You can, however, if you do inventory, discover the amazing rise of Oriental values in the arts and in all sorts of produce and all sorts of habits. And I’m sure they could by similar inventories find that the West made considerable inroads into their world.”

— Marshall McLuhan