“For example, 350 million people each week watch Bonanza in sixty-two different countries of the world. What could be a more gloomy image of the human condition? And so on. Actually, Bonanza isn’t that bad a show. There was a little boy in Nairobi a few weeks ago, in Africa, who was found wandering around the city, and on being questioned by the police, he explained he had come from some village, and he was an orphan. And they said, “Yeah, well why are you here?” He said, “I’m looking for Mr. Cartwright. I think he can help me.” And I’m quite sure he could, too.”

— Marshall McLuhan