“Ordinary people prefer to live in the immediate past, Bonanza style. That is, modern suburbanite livers in USA [the world of our time] live not in our modern suburbia—they live in Bonanza-land, one stage back. The Cartwright territory is a much more comfortable territory to live in than modern suburbia. And that is, emotionally it is much more gratifying and secure to live in Bonanza-land. And it is the old environment. Every time a new environment forms—or the new medium—people go back and live in the old one.”

— Marshall McLuhan