“Salinger was the great, great hero, and strangely enough for another group A. A. Milne. So it doesn’t have to do with adulthood or maturity necessarily. I believe some of these are fad. However McLuhan, aside from youngsters who are now involved with Lord of the Rings in the same way, has some interesting things to say. The fact that Madison Avenue got more involved with him than perhaps academia—I’m talking about a faculty level at academia—I believe is revealing.”