“The invention of printing did away with anonymity, fostering ideas of literary fame and the habit of considering intellectual effort as private property. Mechanical multiples of the same text created a public—a reading public. The rising consumer-oriented culture became concerned with labels of authenticity and protection against theft and piracy. The idea of copyright—”the exclusive right to reproduce, publish, and sell the matter and form of a literary or artistic work”—was born.”

— Marshall McLuhan