“The strange dynamic or pattern of electric information is to involve the audience increasingly as part of the workforce instead of just tossing things to it as consumer or as entertainment. The tendency is to involve the audience as workforce as with electric toasters, electric razors, electric anything. You do the work. And we’re coming to this. I’ll come back to this perhaps apropos the future of television or forms like that in which it will become possible or is now possible to brief audiences in prime-time on top-level problems in physics, science, whatever, and invite their response to these problems by IBM cards sent out in supermarkets or in magazines.”

— Marshall McLuhan