“Well for example: a judge with a wig. It doesn’t represent any private entity whatever—he is a role, a function in the whole society. The surgeon in his white coat, the scientist in the white coat—this is role playing. And this appeals deeply to the young and the teenager type. The wearing the long hair, the beards, and so on, this suggests involvement in depth——in role. And it’s not a private identity so much, as a corporate one.”

— Marshall McLuhan