“Well, if you take a sentence like “The medium is the message”, which is, you know, misunderstood. People who don’t read McLuhan or got comments on McLuhan they say Oh, well, of course, content is part of the message too. And they think they have said something. They haven’t understood what it really means.”

— discussion in the serie ‘Word Count’ on WBAI-FM with John Culkin and Quentin Fiore. Moderator: Samuel Blazer.