Quotes from the magazine

This is the Quotes From The Magazine category.

Quotes from the fourth edition of multimedia magazine Aspen (1967) designed by Quentin Fiore and edited by and devoted to sixties media visionary Marshall McLuhan. Voluminous documentation of “Aspen Magazine – The McLuhan Issue” its contents is available via ubu.com/aspen.

Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

— Marshall McLuhan, see also “The Gutenberg Galaxy: The Making of Typographic Man”, p. 42

“…Advertising is all good news.”

— Marshall McLuhan

“The perennial quest [—search—] for involvement, fill-in, takes many forms.”

— Marshall McLuhan

“WHAT’LL HAPPEN WHEN INTELLIGENCE IS RECOGNIZED AS A GLOBAL RESOURCE?”

— Buckminster Fuller, quoted in “Diary: How to Improve the World (You Will Only Make Matters Worse)” by John Cage

“Take it easy, but take it.”

— John Cage, “Diary: How to Improve the World (You Will Only Make Matters Worse)”

“If an ad has become so environmental as to be unperceived, that’s when it’s really doing it’s work.”

— Marshall McLuhan

“We’re only beginning to realize what a tiny slice of human possibility we now educate.”

— Marshall McLuhan

“Four P.M. throughout the world. Whether we like it or not…”

— Buckminster Fuller, quoted in “Diary: How to Improve the World (You Will Only Make Matters Worse)” by John Cage

“Real news is bad news—bad news about somebody, or bad news for somebody.”

— Marshall McLuhan

“Soon, all that will be required of us will be one hour’s work per year.”

— Buckminster Fuller, quoted in “Diary: How to Improve the World (You Will Only Make Matters Worse)” by John Cage