Quotes from the lecture

This is the Quotes From The Lecture category.

Quotes from a lecture by Marshall McLuhan, as delivered on May 7, 1966 at The Poetry Center of the 92nd Street YM-YWHA for the Foundation for Contemporary Performance Arts. McLuhan titled his lecture “The Medium Is the Massage”, a play on his famous aphorism, “the medium is the message”.


“Cool” means identification with the creative process.”

— Marshall McLuhan, see also “Understanding Media: The Extensions Of Man”, p. 24

“When a person is both involved and detached, he has to identify with the creative process.”

— Marshall McLuhan

“Thanks very much!”

— Marshall McLuhan